In this report I want to discuss strategic goals in business. To start off, let me first ask you this question: What is the real strategic goal of your business? In my opinion the strategic goal of any business is to build and advance your position. Every single person has a position. The strength of this position is not determined in isolation. This can be a huge issue for some people. Think about the typical SWOT analysis (strengths, weaknesses, opportunities, threats) that a person can do on their business. There is nothing wrong with doing a SWOT analysis but when you start talking about how strong you are, you need to realize that sometimes it’s impossible to do analysis in isolation because all strengths are relative. You need to ask the question ‘You are
strongest compared to what?’ If you think about the amount of money you’re making, the amount of money you’re making in your business is related to the strength of your current position. When the economy takes a down turn people don’t throw their money away in a locker. They don’t lock up their credit cards. They continue to spend. The interesting thing is that when an economy takes a downturn it actually reveals who has the strongest position. The people with the weakest positions are the people that lose the most. It is important to keep in mind that the strength of your position is relative to something. Think about your age. Your age is an objective reality. The way people actually view your age however is subjective. You could be 40 years old and to a 20 year old you’re old. You could be 40 years old but compared to somebody that’s 80 or 90 you’re young. While your age might be an objective reality, how people may actually view it is subjective. The same goes for every other kind of position that you might have. The question you need to ask is: How do I go about building and advancing my position? I believe the secret to building and advancing your position is embedded in a game of Tic-Tac-Toe. Here’s what I want you to do. I want you to stop reading this report and grab someone and ask them to play a quick game of Tic-Tac-Toe with you. I want you to play it really fast, because I want to illustrate
what this is, as far as the 3 set move. Ok, now that you’ve played a quick game of Tic-Tac-
Toe, I want you to think about the secret of strategic flexibility. I know the game of Chess is an unbelievably great metaphor for strategy and strategy in business. Even a game of Checkers can be used if you want to try to demonstrate strategy in business. In the game of Tic-Tac-Toe, we have what’s called a 3 set move. I want you to write these down. What I want to do is try to give you a game that is simple and that almost anyone of any age can play. I want you to see how
strategy is not necessarily something t h a t ’s extremely complex, at least not being strategically
flexible. Move Number 1 – Move to the position that gives us the most options What do you do when you’re playing a game of Tic- Tac-Toe? The first thing you do is move to the position
that gives you the most options. Think about that for a moment.
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